Melania Documentary Shatters Box Office Predictions with Record Opening

First lady Melania Trump’s new Amazon MGM documentary “Melania,” the most expensive documentary ever produced, is reportedly on track for an opening of at least $8 million — marking the strongest debut for a documentary in a decade.

The film is projected to finish third at the box office, trailing only “Send Help” and “Iron Lung,” while unexpectedly outperforming Jason Statham’s new action title “Shelter,” according to The Hollywood Reporter.

This result has caught many anti-President Donald Trump analysts off guard.

Industry observers had previously predicted a weak showing for the documentary, citing near-empty theater seats nationwide prior to its release.

Instead, the film appears to be resonating powerfully with conservative audiences, particularly in the South and south-central regions of the country.

A targeted campaign aimed at older conservatives culminated in a high-profile Washington, D.C. premiere Thursday night, attended by Trump and a crowd of prominent supporters.

Demographically, the film’s performance is being driven overwhelmingly by women aged 55 and older, with that group accounting for 72% of opening-day attendees. A remarkable 78% of all ticket buyers were 55 or older, underscoring the documentary’s appeal among conservative female audiences.