Trump Still ‘Microchips’ Transgender Activist Dylan Mulvaney Three Years After Bud Light Boycott

Transgender activist and social media personality Dylan Mulvaney has pushed back against President Donald Trump’s recent revival of the 2023 Bud Light controversy, stating that she remains on his mind more than three years after the boycott that led to significant financial losses for Anheuser-Busch.

In a video posted on Instagram, Mulvaney said she has largely stayed out of the spotlight since the controversy erupted in April 2023.

“Now, the president also brought up a video I did over three years ago, and mind you, I’ve been kind of flying under the radar,” she stated. “And yet, I am still his topic of conversation all these years later.”

“It seems to me that I might be like the one that got away for these men,” she added. “Like, I am permanently burned into their retinas. I am microchipped into their minds.”

Trump made the remarks Friday at the annual White House Correspondents’ Association dinner after congratulating CNN chief White House correspondent Kaitlan Collins on receiving an award.

The president joked that he initially thought Collins had landed a major endorsement deal before referencing Mulvaney: “I thought Kaitlan had really made it big with a major new sponsorship, but then I informed her that it wasn’t her on the Bud Light can—it was Dylan Mulvaney.”

“Dylan Mulvaney cost Bud Light $35 billion in market cap,” Trump said. “That was the worst commercial ever made, by the way, for those few people who want to hear that. Most people don’t care, but I would. I wouldn’t want to hire Dylan any time soon.”

Mulvaney’s April 2023 partnership with Bud Light sparked a nationwide consumer boycott after she promoted a personalized Bud Light can on Instagram. The backlash, fueled by conservatives, contributed to steep declines in Bud Light sales and billions of dollars in lost market value for Anheuser-Busch.

As the boycott grew, then-presidential candidate Trump praised consumers for holding the company accountable, writing on Truth Social: “It’s time to beat the Radical Left at their own game. Money does talk—Anheuser-Busch now understands that.”

Mulvaney expressed honor in being compared to Collins and suggested criticism from the Trump administration no longer bothers her. She stated she might not “want to be professionally supported by an administration that doesn’t personally support me or so many others in this country.”

“In fact, maybe being publicly mocked and criticized by this administration is actually like the greatest compliment of all, because it puts me in the company of some of the most brilliant, empathetic people in our world today,” she said.

Trump has continued to make opposition to transgender policies a cornerstone of his second-term agenda. In 2025, he signed the “Keeping Men Out of Women’s Sports” executive order, directing federal agencies to enforce Title IX based on biological sex and threatening to withhold federal funding from schools that allow transgender athletes to compete in girls’ and women’s sports.