Trump Threatens Netflix with ‘Consequences’ Over Demand to Fire Susan Rice

President Donald Trump demanded on Saturday that Netflix fire board member Susan Rice and warned the company would “pay the consequences” if the streaming giant does not comply, escalating a political conflict after the former Obama and Biden administration official criticized corporations she claimed were bending to his policies.

In a Truth Social post, Trump wrote: “Netflix should fire racist, Trump Deranged Susan Rice, IMMEDIATELY, or pay the consequences. She’s got no talent or skills — Purely a political hack! HER POWER IS GONE, AND WILL NEVER BE BACK. How much is she being paid, and for what??? Thank you for your attention to this matter. President DJT.”

Rice has served on Netflix’s board of directors since 2023 following an earlier stint from 2018 to 2020. The company reappointed her in September 2023 after her initial term ended.

Trump’s post also linked to a social media message from Laura Loomer that included a video of Rice criticizing institutions and corporations acting in “very-narrow self-interest” by accommodating Trump.

According to the video, Rice argued that companies which took a “knee to Trump” would face an “accountability agenda” from Democrats if they won the 2026 midterm elections and the 2028 presidential election. In remarks quoted in the post, Rice stated that some organizations were misreading the political moment, noting that Trump “is not popular” and warning that a future shift in power could bring consequences for entities that made short-term decisions to accommodate him. She also suggested Democrats would not simply “forgive” companies for actions taken during Trump’s time in office.

Trump’s demand has come as Netflix pursues a $72 billion deal to acquire Warner Bros. Discovery. Regulatory authorities have indicated an investigation into whether the proposed merger could harm moviegoers, while industry sources report that Paramount Skydance remains active in efforts to push Netflix out of the deal so it can buy Warner Bros. Discovery.

Rice has also criticized Trump’s efforts to dismantle federal diversity, equity, and inclusion rules, stating: “Well, if you’re a white male Christian cisgender macho MAGA man, you can be as dumb as a rock and be deemed qualified to serve as Secretary of Defense. That’s apparently what we’ve learned from this episode.”