Bob Mackie Sues JCPenney Over Unauthorized Use of His Name and Likeness

Bob Mackie, the renowned fashion designer known for creating iconic costumes for stars like Cher and Elton John, has filed a lawsuit against JCPenney for allegedly using his name, signature, and likeness without authorization to sell apparel.

In a complaint submitted in Manhattan federal court, the 85-year-old Mackie revealed he was surprised when JCPenney launched its “Mackie: Bob Mackie” collection last month, despite having no direct involvement. He claimed the retailer partnered with his own company, Bob Mackie Design Group, to create the line, which promised “signature Hollywood glamour at accessible prices.” However, Mackie stated he was excluded from the process despite owning 40% of the group.

The lawsuit alleges JCPenney timed the collection’s release to coincide with Taylor Swift’s new album “The Life of a Showgirl,” which features an outfit designed by Mackie. He argued he would never have endorsed JCPenney due to concerns it would tarnish his reputation and that his company lacked authority to license his name. A spokeswoman for Mackie asserted the clothing did not reflect his decades of work.

JCPenney’s parent company, Catalyst Brands, has not commented on the allegations. Meanwhile, Mackie also sued his own design group and Marc Schwartz, a 60% owner who previously managed his finances, accusing him of mismanagement. The design group denied the claims, calling Mackie’s lawsuit “completely baseless.”

Mackie is seeking unspecified damages for false advertising, trademark violations, and deceptive consumer practices. JCPenney operates over 650 stores and owns brands like Brooks Brothers and Lucky Brand.